Traffic generation is the 3rd article in this series of setting up a profitable blog or mini site. We want to look at how to drive traffic to your blog or mini site – the element of online marketing that most people get stuck at.
Here we’ll look at some primary ways of driving quality traffic to your niche site. Keep in mind the phrase QUALITY traffic is important – we only want the visitors who might buy our products and make us money – we don’t want freebie seekers in this business model.
The first and best way to generate traffic is to do as I’ve described in the previous article, which is to produce content based on long tail keywords from your niche. After optimizing your page well for this term, and using the built in pinging function to notify other websites of your new content – you can be ranking and getting traffic for uncompetitive terms within the first few days of your site’s existence.
After this, there are many ways to approach your traffic generation.
1. Article Marketing: This is essentially (though often misunderstood) the process of having articles you’ve written, published on websites other than your own, for the purpose of including a link back to your site and funneling traffic from their site to yours. You can do this with article directories or with other blogs and websites by contacting the site author. Either way, the extra exposure from these sites can drive through important relevant visitors to your pages.
2. Ongoing Keyword research and SEO: The reason I believe in having a big focus on SEO is that the people who have a specific problem and are looking for a solution, tend to gravitate toward a search engine. Yes there are millions of web viewers who don’t go near a search engine but they can be harder to target and can represent not as high a quality traffic. In other words they don’t tend to make you as much money.
Continually finding new keywords that represent relevant traffic for your products, and continually creating content to target those visitors is about as smart as you can be with ongoing traffic generation.
3. Link Building: This is both for the purpose of boosting your search engine rankings and increasing exposure to your website. You have probably heard that links back to your site from relevant websites indicate your site is more trust worthy and worthy of better SEO rankings. At the same time, a link on a relevant website, whether in a piece of content on a sidebar, can increase visitors to your website. You should make it a point to continually do activities that motivate similar sites in your niche to link to you – or even if not in your niche, sites that could send you relevant visitors.
4. Using Social Networks: Using the myriad social networks like Digg, Mysapce, Facebook, Stumbleupon, etc. can be another great way to increase traffic to your website. Just by submitting all the posts you make to your blog to site’s like Digg and Stumbleupon, you can earn yourself extra backlinks, and the potential to have your content seen and then shared by new members of your target audience. As is becoming clear, almost EVERYONE online hangs out at some social network for some reason, and if you can find where your target market is hanging out and leverage that, your traffic can increase exponentially.
Finally, remember when trying to generate traffic to your blog, you should consider your niche before deciding which methods to utilize. As I’ve said before, using a social network might be great, but certain niches might be too technically unadvanced to know about social networks, and they only use Google. Some niches might be more easily approached by use of visual media like video rather than article content. The bottom line of traffic generation is where are my target market hanging out, and how can I get my site in front of them in a way that contributes value to their lives.
The 4th and final article in this series of setting up a profitable blog or mini site we’ll look at the management of a successful blog.
Joyce Jacobsen
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In the first article of this series we looked at Step one – creating a successful blog or mini site namely, the selection of a truly profitable niche. Now, once your niche is selected, you obviously need to create a website to capitalize on it.
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