Duplication is the Key to Success

Duplication is the key to the success of an Internet affiliate or network marketing business. You can’t duplicate people, but you can teach other people how to duplicate everything you have done. You are getting paid a small part of what each one of your downline affiliates’ business makes as compensation for your teaching and guidance, so the more successful you are at getting people duplicating what you have done, the more money you make.

Now, the problem is, too many network marketers don’t keep things simple. They make everything complex. What I mean by that is, they put together a business model that is too complex to be duplicated by most other people. Even if this business model happens to work for them and make them money, they don’t set it up in the right way so that it will be easily and simply duplicated by other people. Remember, not everyone is equally intelligent or naturally gifted with business sense. Many of the people who come to you are motivated by the opportunity, but they would never have been able to think it up or get it going themselves.

You will have to be able to fairly simply teach your affiliates how to do exactly what you have done, in terms of following the exact system that you have followed. People learn in different ways and at different speeds; so the easier you make it for anyone to learn what you do, the more people you will have successfully duplicating you and do it in a timely way. By making things complex, you put off a lot of people and make it too hard for many others to really grasp everything you are doing so they are not successful–either for you or themselves.

So, whatever Internet affiliate and internet marketing business you run, you will need to:

*Make everything you do easy to show to others.

*Make everything you do easy for other people to learn and implement regardless of background, natural talents, experience, or education level.

*Make sure your business does not require specialized or limited resources or skills that are only accessible or possessed by a few people.

*Keep the start-up costs of beginning a duplicate business as low as possible.

Now, none of this means you teach a watered down version of your business or dumb it down to make others understand it. Quality in duplication is of the utmost importance. This means your business model needs to be not only simple but highly effective. The idea is not to create a business that only makes mediocre money so it’s easy to do. You want to create a business model that will make you a fortune–and therefore do that for others, too.  It’s just  your successful steps have to be simple ones, so simple anyone with a computer and Internet access and a burning desire can do it just like you did.

And, you should be doing that anyway. Successful businesses run on the KISS principle: keep it simple, stupid.