PLR Content – What is it?

Exactly what is PLR content? I have been hearing and reading about it all over the web. I didn’t actually understand precisely what it was until I performed a bit of research. First off, let me tell you PLR stands for Private Label Rights. Now this is different then Master Resell Rights which I will explain the difference in a separate post. It is very important you know the difference.

First let’s get started by taking a look exactly what Private Label Rights content is and what it’ not. PLR content means different things to different people. But overall, it refers to content that you are given rights to use by the original author. You can add your name as the author, change it, add to it, sell it and sometimes even give it away (be sure to always check the rights for any PLR content you’re thinking about using). What you can’t typically do with private label rights content is let someone else have PLR rights to it. In other words, you cannot give someone else the ability to use the content as their own. If you’ve never used PLR content before, you may be wondering what is so special about it. After all, you could write the content yourself and not pay anything. Or hire a ghostwriter and have exclusive access to the content. While both of these statements are true, it’s important to remember that everything in business is a trade off. Especially when your business is young.

For every hour you spend writing your own content, that is one less hour you are working on marketing your business. Too many online marketers spend almost all of their day writing and never work on driving traffic to their sites. Or they hire ghostwriters and go into debt to have content written. As a result they have nothing left to run paid ad campaigns and have to rely on only free methods, which often means a much slower growth rate for their business. PLR content gives online marketers the best of both worlds. Content they don’t have to write but is semi-exclusive. This allows them to quickly fill up their websites and blogs with great content or put together issues of their newsletter or even create new products and giveaways. Whatever content they need, they can get it quickly and inexpensively.

Joyce Jacobsen

Lighthouse Marketer